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The Overdrive
| | 06.02.2019, 09:21 |
I have got to read the book by Bill Gates. At first look, it might seem to be just an extended advert for Microsoft. But no, there is more to this book. It is penetrating, and entertaining. This book is not just about big business getting bigger, but also about how simple techniques of good information flow management within even the smallest of organizations, can make contented customers keep coming back to you again and again for more commerce.
This is an excellent book on using the Information Technology (IT) within your company to succeed. This book is not about trends of Information Technology industry but about trends of IT usage.
Each chapter of this book has an instructive title. I'll tell you about the first chapter named «Information Flow is Your Lifeblood». It divided into several pieces.
In the first part the author says about digital nervous system, which will free you from the old paper processes so that you'll have the time to think about some organization questions. It will give you the data to start thinking immediately, and to see the trends coming at you.
In the second part he tells that no company can assume that its position in the market is safe. A company should constantly be thinking about its options. Also in this part he says that the most important thing is that a company's managers have the information to understand where they can compete and what their next great market could be.
Than Bill Gates tells us: «The first step in answering any hard business question is to look at the facts» and writes about Alfred Pritchard Sloan who was a long-time president, chairman, and CEO of General Motors Corporation.
The next part states: «In the age of the Internet and increasing competition in financial markets, the key to success is the intelligence of a bank's use of data and how well it responds to its customers».
In the fifth part the author says about information work, which he defined as the processing of information by human brains or computer programs
The final section states: «To do information work, people in the company have to be able to find information easily». Bill Gates convinced that the policy of access to information should be more open.
company sale advantage competitor
1. Manage with the force of facts
The best way to put distance between your company and the crowd is to do an excellent job with information. There are more competitors today. There is more information available about them and about the market, which is now worldwide. The winners will be the ones who develop a world-class digital nervous system so that information can easily flow through their companies for maximum and constant learning.
I know what you're going to say: no, it's efficient processes! It's quality! It's winning market share and creating brands that are recognized! It's getting close to customers! Success, of course, depends on all of these things. Nobody can help you if your processes aren't efficient, if you don't care about quality, if you don't work hard to build your brand, if your customer service is poor. A bad business plan will fail however good your information is. And bad practice will spoil a good plan. If you do enough things badly, you'll go out of business.
But whatever else you have on your side today-smart employees, excellent products, loyal customers, cash in the bank-you need a fast flow of good information to make processes efficient, raise quality, and improve the way you put your plan into practice. Most companies have good people working for them. Most companies want to treat their customers well. Good, useful data exists somewhere within most organizations. Information flow is the lifeblood of your company because it enables you to get the most out of your people and to learn from your customers. See if you have the information to answer these questions:
* What do customers think about your products? What problems do they want you to fix? What new features do they want you to add?
* What problems do your partners have as they sell your products or work with you?
* Where are your competitors winning business from you, and why?
* Will customers' changing demands force you to develop new capacities?
* What new markets are appearing that you should enter?
A digital nervous system won't guarantee you the right answers to these questions. But it will free you from the old paper processes so that you'll have the time to think about the questions. It will give you the data to start thinking immediately, and to see the trends coming at you. A digital nervous system will make it possible for facts and ideas to quickly surface from deep in your organization, from the people who have information about these questions and, it's likely, many of the answers. Most important, it will allow you to do all these things fast.
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| Категория: Экономика и экономическая теория | Добавил: qreter |
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